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Firms spend billions of dollars yearly within the pursuit of customers for his or her merchandise. Targeted advertising is simply one of the ways in which advertisers try to earn our hearts and onerous-earned money. It's a technique for deciding what products to place before a given viewers -- children watching cartoons are bombarded with commercials for toys, while networks devoted to sappy romantic comedies would possibly air tampon and hair dye commercials -- nevertheless it additionally entails the content of the industrial. Is the product spokesman a tricky soccer player that can attraction to males within the audience, or is the ad filled with ladies gabbing over cocktails, emulating the kind of life-style that many girls need? Like most other advertisements, they are often hit-or-miss. When Advert Age compiled the highest 100 promoting campaigns of the twentieth century, most of them may very well be considered somewhat unisex -- Smokey the Bear advised everyone, male or feminine, that they could stop forest fires, and each men and women have been entertained by the Energizer Bunny.
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