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Smart rings are still a comparatively younger category in the wearable hardware world, but the Oura Ring appears to be a standout by way of early success. The Oura Ring hardware is sleek and packed with sensors, allowing it to measure a user’s sleep patterns, take your body temperature and observe activity, and now Oura has raised $28 million in Collection B funding to deliver on new key hires and product updates. In a Medium submit asserting the raise, Oura CEO Harpreet Singh Rai revealed that to this point, the company has bought over 150,000 of its rings since launch (which was in early 2018) and that its workforce has grown to over 100 folks globally. The Sequence B funding comes from Forerunner Ventures, which has a powerful track file on the subject of direct-to-consumer product company investments, as well as from Gradient Ventures and Square. Together with the funding, Oura gains two new board members, and one new board observer all with experience in several points of the startup’s enterprise: Forerunner’s Eurie Kim and Square’s hardware lead Jesse Dorogusker are the new board members, and Gradient companion (and former VP of engineering at Google) Anna Patterson joins because the observer. Oura will be revamping its webpage and adding a new web-based portal for Oura Ring users that offers "actionable insights," the company says, and it’s going to be doing more when it comes to collaborating with academic researchers on making certain its products measurements and guidance remain as accurate and useful as attainable. Oura prioritizes the role of sleep in terms of its contribution to health, and has also just lately ventured into the realm of meditation, nevertheless it acts as a basic fitness tracking machine as nicely. It has attracted plenty of fans among the many plugged-in tech elite, too, including Twitter and Square CEO Jack Dorsey. The corporate deserves kudos for delivering a stable, enticing and feature-rich gadget in a category that seemed like a tricky promote within the early offing, and this new funding is a good vote of confidence.
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