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The 1971-1980 Ford Pinto was one other of Ford's "pony" cars. Dozens of accounts have been written to commemorate Lee Iacocca's foresight in pushing for production of the Mustang, the sporty compact that started the ponycar craze within the mid Sixties. However, there was one other "pony" automobile during his tenure at Ford, and Iacocca is much less freely associated with the start of the Ford Pinto. Maybe he would favor it that method. Like the Mustang, this automotive was a advertising and marketing success in a new discipline. However along the best way, it had to weather some distinctly dangerous publicity that the Mustang didn't. This different "pony" -- Ford's fourth product line to observe the equine theme -- was the subcompact Pinto. There was nothing actually fancy in regards to the Pinto. Its predominant targets had been to offer reasonable consolation and satisfactory efficiency for modern freeways whereas being economical to buy and maintain. By all accounts, Iacocca watched over the delivery of this automobile nearer than he had with the Mustang, and was determined that it would not cost a penny greater than $2,000, nor weigh an ounce more than 2,000 pounds.
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