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The Model T, known for its affordability and simplicity, propelled Ford to success, but the transition to the new Model A was costly in terms of both money and customer goodwill. Despite strong competition and the onset of the Great Depression, the Model A was a success, and Ford continued to innovate with features such as all-steel construction and the introduction of the affordable V-8 engine. Founded in 1903, Ford Motor Company skyrocketed from obscurity to dominate the American auto industry in less than 12 years. The foundation of this unparalleled success was the world's first mass-produced car: the cheap, simple Model T, whose lovable quirkiness was matched only by that of its creator, company founder Henry Ford. Henry's decision to abandon his treasured "Tin Lizzie" after 19 years and a staggering 15-million cars -- the last not very different from the first -- came almost too late, and his company lost a lot in money and goodwill during the long changeover to the belated new Model A. Ford built more than 1.1 million cars for 1930 -- almost twice as many as Chevrolet and more than 14 times as many as Plymouth.
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